Scales
Food Involvement Scale (FIS)
A comprehensive academic guide to the Food Involvement Scale (FIS) developed by Bell and Marshall...
Psychometrics
1935 results
Scales
Consumer Susceptibility to Interpersonal Influence
A comprehensive academic psychometric profile of the Consumer Susceptibility to Interpersonal Influence (CSII) scale developed...
Scales
Regulatory Focus Questionnaire (RFQ)
A comprehensive academic analysis of the Regulatory Focus Questionnaire (RFQ), developed by E. Tory Higgins...
Scales
Emotional Response to Advertising Scale (ERA)
The Emotional Response to Advertising Scale (ERA), developed by Julie A. Edell and Marian Chapman...
Scales
Narrative Transportation Scale
Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...
Scales
Brand Hate Scale (BHS)
A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its theoretical origins, factor...
Scales
Brand Forgiveness Scale (BFS)
The Brand Forgiveness Scale (BFS) is a validated psychometric instrument measuring consumer willingness to pardon...
Scales
Brand Love Scale (BLS)
The Brand Love Scale (BLS), established by Carroll and Ahuvia (2006), measures passionate emotional attachment...
Scales
Green Purchase Intention Scale (GPI)
The Green Purchase Intention Scale (GPI), developed by Chen and Chang (2012), is a validated...
Scales
CSR Perceptions Scale (CSRP)
Comprehensive academic overview of the CSR Perceptions Scale (CSRP), examining its theoretical foundations, four-dimensional construct,...
Scales
Social Commerce Intention Scale
A comprehensive academic evaluation of the Social Commerce Intention Scale (SCI), reviewing its psychometric properties,...
Scales
Consumer Privacy Concern Scale (CPCS)
The Consumer Privacy Concern Scale (CPCS / IUIPC), developed by Malhotra, Kim, and Agarwal (2004),...