Scales

Certainty of the Purchase Decision

A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Depletion of Mental Energy

The Depletion of Mental Energy scale measures acute cognitive fatigue, executive resource exhaustion, and stress...

September 24, 2026 • Dr. Mohammed Looti
Scales

Depicted Movement in the Ad

Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Dehumanization of the Employee

A comprehensive psychometric overview of the Dehumanization of the Employee scale (Sun et al., 2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Decision Difficulty

A comprehensive psychometric analysis of the Decision Difficulty Scale as operationalized by Reiff et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Debt Secrecy

A psychometric review of the Debt Secrecy Scale (Moorhouse et al., 2023), assessing construct validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Customer Experience Quality (Affective)

The Customer Experience Quality (Affective) scale is a 3-item psychometric measure developed by Liu-Thompkins, Okazaki,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Cross-Buying Likelihood

The Cross-Buying Likelihood scale is a 3-item psychometric measure developed by Burchett, Murtha, and Kohli...

September 24, 2026 • Dr. Mohammed Looti
Scales

Creeped Out

Comprehensive academic guide to the Creeped Out scale developed by Garvey, Kim, and Duhachek (2023),...

September 24, 2026 • Dr. Mohammed Looti