Scales

Coordination of the Team

A psychometric review of the Coordination of the Team Scale developed by Khan and Kalra...

September 24, 2026 • Dr. Mohammed Looti
Scales

Control of the Brand (Owners)

A psychometric review of the Control of the Brand (Owners) scale developed by Mansur Khamitov...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parent Involvement in School

Comprehensive academic guide and psychometric analysis of the Parent Involvement in School measure, developed for...

September 24, 2026 • Dr. Mohammed Looti
Scales

Continued Use of the Device

An in-depth academic examination of the Continued Use of the Device scale, measuring consumer expectations...

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumption Imagery

The Consumption Imagery Scale (Fritz, Hadi, & Stephen, 2023) is a psychometric instrument measuring the...

September 24, 2026 • Dr. Mohammed Looti
Scales

Connection with the Product Creators

Comprehensive academic overview of the Connection with the Product Creators Scale by Christoph Fuchs, Ulrike...

September 24, 2026 • Dr. Mohammed Looti
Scales

Connection with the Individual

An in-depth psychometric analysis of the Connection with the Individual scale developed by Yin and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parent Support Subscale

A comprehensive academic psychometric profile of the Parent Support Subscale from Susan Harter's Social Support...

September 24, 2026 • Dr. Mohammed Looti
Scales

Congruence (Self with the Brand’s Ad)

A comprehensive psychometric overview of the Congruence (Self with the Brand's Ad) scale, exploring its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parent Trust Scales (PTS)

Comprehensive academic guide to the Parent Trust Scales (PTS) developed by Curt M. Adams and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-Brand Image Congruence

A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural...

September 24, 2026 • Dr. Mohammed Looti