Scales
Brand Foreignness (BRFG)
A comprehensive psychometric guide to the Brand Foreignness (BRFG) scale developed by Zhou, Yang, and...
Psychometrics
5412 results
Scales
Brand Familiarity (BRFM)
The Brand Familiarity (BRFM) scale, developed by Steenkamp, Batra, and Alden (2003), is a 3-item...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Situational Communication Apprehension Measure (SCAM)
A comprehensive academic guide to the Situational Communication Apprehension Measure (SCAM), detailing its theoretical framework,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Bias (Domestic vs. Foreign) (BBDF)
A comprehensive psychometric guide to the Brand Bias (Domestic vs. Foreign) (BBDF) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Violence) (ATAV)
A comprehensive psychometric guide to the Attitude Toward the Ad (Violence) (ATAV) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
SocioCommunicative Style Scale (SCS)
A comprehensive academic psychometric profile of the SocioCommunicative Style Scale (SCS) developed by McCroskey and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Usefulness)
A comprehensive psychometric analysis of the Attitude Toward the Ad (Usefulness) scale developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Measures
A comprehensive academic psychometric review of the Source Credibility Measures (McCroskey & Teven, 1999), analyzing...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Pre-Birth Era Nostalgia) (ATAPB)
A comprehensive psychometric guide to the Attitude Toward the Ad (Pre-Birth Era Nostalgia) (ATAPB) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Novelty) (ATAN)
The Attitude Toward the Ad (Novelty) (ATAN) scale is a psychometric instrument developed by Sheinin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Student Adjustment to College Questionnaire (SACQ)
Comprehensive academic overview of the Student Adjustment to College Questionnaire (SACQ), developed by Robert W....
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Informativeness) (ATAI)
The Attitude Toward the Ad (Informativeness) (ATAI) is a validated 3-item semantic differential scale developed...
September 18, 2026
•
Dr. Mohammed Looti