Scales

CVSCALE

A comprehensive academic psychometric profile of the CVSCALE (Cultural Values Scale), an individual-level operationalization of...

September 16, 2026 • Dr. Mohammed Looti
Scales

Closure Concern (CLCNC)

Comprehensive academic overview of the Closure Concern (CLCNC) scale developed by Kardes et al. (2004),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Charity Support Importance (CSIMP)

Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Impact of Event Scale – Revised

Comprehensive academic profile of the Impact of Event Scale – Revised (IES-R), covering psychometric validation,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Switching Tendency (BSWT)

The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Similarity

The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...

September 16, 2026 • Dr. Mohammed Looti
Scales

Intellectual Conviction Scale

The Intellectual Conviction Scale (ICS), developed by Milton Rokeach and Albert Eglash in 1956, is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Nonprofit Brand Integrity (NPBI)

A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Internet Addiction Test (IAT)

The Internet Addiction Test (IAT), developed by Dr. Kimberly S. Young in 1998, is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Extension Fit (Usage-Based) (BEFU)

Comprehensive academic overview of the Brand Extension Fit (Usage-Based) (BEFU) scale developed by Ingrid M....

September 16, 2026 • Dr. Mohammed Looti
Scales

Interpersonal Power Inventory (IPI)

The Interpersonal Power Inventory (IPI), developed by Bertram Raven, Joseph Schwarzwald, and Meni Koslowsky in...

September 16, 2026 • Dr. Mohammed Looti