Scales

Behavioural Intention (General) (BIGEN)

A comprehensive psychometric guide to the Behavioural Intention (General) (BIGEN) scale, examining its theoretical origin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Behavioural Intention

A psychometric review of the Brand Behavioural Intention (BBI) scale developed by Krishnamurthy & Sivaraman...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attractiveness of Competitors (COMPATT)

A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Voting (ATV)

A comprehensive psychometric guide to the Attitude Toward Voting (ATV) scale developed by Bruce E....

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Product Assortment (WEBPA)

The Website Product Assortment (WEBPA) scale is a 4-item psychometric instrument developed by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Visual Pleasantness (WEBVP)

An in-depth academic review of the Website Visual Pleasantness (WEBVP) scale developed by Satya Menon...

September 16, 2026 • Dr. Mohammed Looti
Scales

Narcissistic Personality Inventory (NPI)

A comprehensive psychometric guide to the Narcissistic Personality Inventory (NPI), reviewing its theoretical foundation, subscale...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Design Quality (eTailQ)

A psychometric review of the Website Design Quality (WEDQ) dimension of the eTailQ scale by...

September 16, 2026 • Dr. Mohammed Looti