Scales

Brand Promise Trustworthiness

The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Goodness-Usefulness Attitude (BGUA)

Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Autism Treatment Evaluation Checklist (ATEC)

The Autism Treatment Evaluation Checklist (ATEC) is a 77-item caregiver-reported outcome measurement instrument developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Nostalgia-Evoked Ad Response (NEAR)

An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Eating Disorder Diagnostic Scale (EDDS)

The Eating Disorder Diagnostic Scale (EDDS) is a validated 22-item self-report questionnaire assessing Anorexia Nervosa,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness Evaluation (AIE)

A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Evaluative Judgment (Unipolar) (AEJU)

The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Substances and Choices Scale (SACS)

A comprehensive psychometric guide to the Substances and Choices Scale (SACS), an evidence-based adolescent screening...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Stimulating Affective Appeal (ASAA)

The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Florida Obsessive-Compulsive Inventory (FOCI)

A comprehensive psychometric guide to the Florida Obsessive-Compulsive Inventory (FOCI), examining its theoretical foundations, diagnostic...

September 16, 2026 • Dr. Mohammed Looti