Scales
Somatic Anxiety Symptoms (SAS)
A psychometric review of the Somatic Anxiety Symptoms (SAS) scale adapted by Burroughs and Rindfleisch...
Psychometrics
5412 results
Scales
Product Evaluation Ambivalence (PEA)
Comprehensive academic psychometric review of the Product Evaluation Ambivalence (PEA) scale developed by Nowlis, Kahn,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ten Item Personality Inventory (TIPI)
A comprehensive psychometric analysis of the Ten Item Personality Inventory (TIPI), covering theoretical foundation, reliability,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Empathic Response to Advertising Drama (ERAD)
The Empathic Response to Advertising Drama (ERAD) scale is a 5-item psychometric instrument developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Product Usage Imagery (APUI)
A comprehensive psychometric guide to the Ad-Evoked Product Usage Imagery (APUI) scale developed by Jennifer...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Behavioral Action Readiness (BAR)
The Behavioral Action Readiness (BAR) scale is a 3-item psychometric instrument developed by Chandran and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Trauma History Screen (THS)
A comprehensive academic review of the Trauma History Screen (THS) developed by Carlson et al....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Environmental Self-Concept from Product Use (ESCP)
Comprehensive academic profile of the Environmental Self-Concept from Product Use (ESCP) scale, a 3-item psychometric...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Iowa Personality Disorder Screen (IPDS)
The Iowa Personality Disorder Screen (IPDS) is an 11-item clinical screening interview developed by Langbehn...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Virtual Reality Environment Engagement (VREE)
A comprehensive psychometric review of the Virtual Reality Environment Engagement (VREE) scale, examining its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Yale – Brown Obsessive Compulsive Scale (Y-BOCS)
A comprehensive psychometric guide to the Yale–Brown Obsessive Compulsive Scale (Y-BOCS), detailing its theoretical construct,...
September 16, 2026
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Dr. Mohammed Looti