Scales
Charity Support Importance (CSIMP)
Comprehensive academic overview of the Charity Support Importance (CSIMP) scale developed by Lichtenstein, Drumwright, and...
Psychometrics
2265 results
Scales
Impact of Event Scale – Revised
Comprehensive academic profile of the Impact of Event Scale – Revised (IES-R), covering psychometric validation,...
Scales
Brand Switching Tendency (BSWT)
The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...
Scales
Brand Similarity
The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...
Scales
Intellectual Conviction Scale
The Intellectual Conviction Scale (ICS), developed by Milton Rokeach and Albert Eglash in 1956, is...
Scales
Nonprofit Brand Integrity (NPBI)
A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...
Scales
Internet Addiction Test (IAT)
The Internet Addiction Test (IAT), developed by Dr. Kimberly S. Young in 1998, is a...
Scales
Brand Extension Fit (Usage-Based) (BEFU)
Comprehensive academic overview of the Brand Extension Fit (Usage-Based) (BEFU) scale developed by Ingrid M....
Scales
Interpersonal Power Inventory (IPI)
The Interpersonal Power Inventory (IPI), developed by Bertram Raven, Joseph Schwarzwald, and Meni Koslowsky in...
Scales
Brand Extension Fit (General) — DelVecchio & Smith (BEFGDS)
Comprehensive psychometric review of the Brand Extension Fit (General) scale by Devon DelVecchio and Daniel...
Scales
Introversion Scale
A comprehensive academic psychometric profile of the Introversion Scale developed by Virginia P. Richmond and...
Scales
Brand Expansion Plausibility (BEP)
The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...