Scales
Perceived Company Customer Care (PCCC)
Comprehensive academic overview of the Perceived Company Customer Care (PCCC) scale developed by Rifon et...
Psychometrics
2199 results
Scales
Company Overseas Labour Practice Attitude (COLPA)
The Company Overseas Labour Practice Attitude (COLPA) scale is a 5-item psychometric instrument developed by...
Scales
Somatic Symptom Scale – 8 (SSS-8)
The Somatic Symptom Scale – 8 (SSS-8) is a validated 8-item patient-reported outcome measure developed...
Scales
Brand Promise Trustworthiness
The Brand Promise Trustworthiness (BPT) scale is a 5-item psychometric instrument originating from Tülin Erdem...
Scales
Brand and Product Category Attitude (BPCA)
A comprehensive psychometric guide to the Brand and Product Category Attitude (BPCA) scale developed by...
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
Scales
Autism Treatment Evaluation Checklist (ATEC)
The Autism Treatment Evaluation Checklist (ATEC) is a 77-item caregiver-reported outcome measurement instrument developed by...
Scales
Nostalgia-Evoked Ad Response (NEAR)
An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...
Scales
Eating Disorder Diagnostic Scale (EDDS)
The Eating Disorder Diagnostic Scale (EDDS) is a validated 22-item self-report questionnaire assessing Anorexia Nervosa,...
Scales
Ad Informativeness Evaluation (AIE)
A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...
Scales
Ad Evaluative Judgment (Unipolar) (AEJU)
The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...
Scales
Substances and Choices Scale (SACS)
A comprehensive psychometric guide to the Substances and Choices Scale (SACS), an evidence-based adolescent screening...