Scales
Ad Stimulating Affective Appeal (ASAA)
The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...
Psychometrics
2199 results
Scales
Florida Obsessive-Compulsive Inventory (FOCI)
A comprehensive psychometric guide to the Florida Obsessive-Compulsive Inventory (FOCI), examining its theoretical foundations, diagnostic...
Scales
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
Scales
Patient Health Questionnaire Somatic Symptom Severity Scale (PHQ-15)
A comprehensive academic and psychometric review of the Patient Health Questionnaire Somatic Symptom Severity Scale...
Scales
Product Purchase Attitude (PPA)
An in-depth academic review of the Product Purchase Attitude (PPA) scale developed by Berens, van...
Scales
Teenage Smoker Stereotype (TSS)
An in-depth psychometric review of the Teenage Smoker Stereotype (TSS) scale developed by Cornelia Pechmann...
Scales
Store Background Music Attitude (SBMA)
A psychometric review of the Store Background Music Attitude (SBMA) scale developed by Baker, Grewal,...
Scales
Depression Anxiety Stress Scale (DASS)
A comprehensive academic psychometric evaluation of the Depression Anxiety Stress Scale (DASS-42), delineating its tripartite...
Scales
Health Risk Concern and Testing Intention (HRCTI)
The Health Risk Concern and Testing Intention (HRCTI) scale is a validated 3-item psychometric measure...
Scales
Drug Use Disorder Identification Test – Extension (DUDIT-E)
The Drug Use Disorder Identification Test – Extension (DUDIT-E) is a 54-item psychometric instrument evaluating...
Scales
Clinician-Administered PTSD Scale (CAPS-5)
An in-depth academic guide to the Clinician-Administered PTSD Scale for DSM-5 (CAPS-5), covering theoretical models,...
Scales
Motivated Commercial Viewing Attention (MCVA)
The Motivated Commercial Viewing Attention (MCVA) scale is a 3-item psychometric measure introduced by Hyun...