Scales
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...
Psychometrics
2182 results
Scales
Ten Item Personality Inventory (TIPI)
A comprehensive psychometric analysis of the Ten Item Personality Inventory (TIPI), covering theoretical foundation, reliability,...
Scales
Empathic Response to Advertising Drama (ERAD)
The Empathic Response to Advertising Drama (ERAD) scale is a 5-item psychometric instrument developed by...
Scales
Ad-Evoked Product Usage Imagery (APUI)
A comprehensive psychometric guide to the Ad-Evoked Product Usage Imagery (APUI) scale developed by Jennifer...
Scales
Behavioral Action Readiness (BAR)
The Behavioral Action Readiness (BAR) scale is a 3-item psychometric instrument developed by Chandran and...
Scales
Trauma History Screen (THS)
A comprehensive academic review of the Trauma History Screen (THS) developed by Carlson et al....
Scales
Environmental Self-Concept from Product Use (ESCP)
Comprehensive academic profile of the Environmental Self-Concept from Product Use (ESCP) scale, a 3-item psychometric...
Scales
Iowa Personality Disorder Screen (IPDS)
The Iowa Personality Disorder Screen (IPDS) is an 11-item clinical screening interview developed by Langbehn...
Scales
Virtual Reality Environment Engagement (VREE)
A comprehensive psychometric review of the Virtual Reality Environment Engagement (VREE) scale, examining its theoretical...
Scales
Yale – Brown Obsessive Compulsive Scale (Y-BOCS)
A comprehensive psychometric guide to the Yale–Brown Obsessive Compulsive Scale (Y-BOCS), detailing its theoretical construct,...
Scales
Cognitive In-Game Brand Engagement (CIBE)
A comprehensive academic overview of the Cognitive In-Game Brand Engagement (CIBE) scale developed by Berger...
Scales
Affective In-Game Brand Engagement (AIBE)
A comprehensive psychometric review of the Affective In-Game Brand Engagement (AIBE) scale developed by Berger...