Anger

A comprehensive psychometric analysis of Katja Gelbrich's (2011) 8-item Consumer Anger Scale, covering its theoretical...

September 18, 2026 • Dr. Mohammed Looti

Dickman Impulsivity Inventory (DII)

The Dickman Impulsivity Inventory (DII) is a premier psychometric instrument developed by Scott J. Dickman...

September 18, 2026 • Dr. Mohammed Looti

Ambivalence Toward the Object (ATO)

The Ambivalence Toward the Object (ATO) scale is a validated 5-item psychometric instrument developed by...

September 18, 2026 • Dr. Mohammed Looti

Emotion Reactivity Scale

{\”title”: “Emotion Reactivity Scale”, “content”: “ Abstract \n The Emotion Reactivity Scale (ERS) is a...

September 18, 2026 • Dr. Mohammed Looti

Ambivalence of Product Evaluation (APE)

The Ambivalence of Product Evaluation (APE) scale is a validated 3-item psychometric instrument developed by...

September 18, 2026 • Dr. Mohammed Looti

Innovativeness (Use) (INNOUSE)

The Innovativeness (Use) (INNOUSE) scale, developed by Chuan-Fong Shih and Alladi Venkatesh (2004), is a...

September 18, 2026 • Dr. Mohammed Looti

Independence (Self-Concept) (INDEP)

A comprehensive academic guide to the Independence (Self-Concept) (INDEP) scale by Choi & Miracle (2004),...

September 18, 2026 • Dr. Mohammed Looti

Brand and Category Familiarity (BCFAM)

A comprehensive psychometric guide to the Brand and Category Familiarity (BCFAM) scale developed by Ingrid...

September 18, 2026 • Dr. Mohammed Looti

Affective Response (Negative) (ARN)

A psychometric review of the Affective Response (Negative) (ARN) scale, an 8-item state measure developed...

September 18, 2026 • Dr. Mohammed Looti