Local Presence in AR Scale (LP-AR)

The Local Presence in AR Scale (LP-AR) is a psychometric instrument measuring the perception that...

September 18, 2026 • Dr. Mohammed Looti

The Helping Alliance Questionnaire

A comprehensive psychometric analysis of the Helping Alliance Questionnaire (HAq-II; Luborsky et al., 1996), including...

September 18, 2026 • Dr. Mohammed Looti

Augmentation Quality Scale (AQS)

The Augmentation Quality Scale (AQS) is a 9-item psychometric instrument measuring consumer evaluations of virtual...

September 18, 2026 • Dr. Mohammed Looti

Hospital Fears Rating Scale (HFRS)

The Hospital Fears Rating Scale (HFRS), developed by Barbara G. Melamed and Mark A. Lumley,...

September 18, 2026 • Dr. Mohammed Looti

Brand Personality Appeal Scale (BPA)

The Brand Personality Appeal Scale (BPA), developed by Freling, Crosno, and Henard (2011), measures consumer...

September 18, 2026 • Dr. Mohammed Looti