Intellectual Conviction Scale

The Intellectual Conviction Scale (ICS), developed by Milton Rokeach and Albert Eglash in 1956, is...

September 16, 2026 • Dr. Mohammed Looti

Nonprofit Brand Integrity (NPBI)

A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...

September 16, 2026 • Dr. Mohammed Looti

Internet Addiction Test (IAT)

The Internet Addiction Test (IAT), developed by Dr. Kimberly S. Young in 1998, is a...

September 16, 2026 • Dr. Mohammed Looti

Interpersonal Power Inventory (IPI)

The Interpersonal Power Inventory (IPI), developed by Bertram Raven, Joseph Schwarzwald, and Meni Koslowsky in...

September 16, 2026 • Dr. Mohammed Looti

Introversion Scale

A comprehensive academic psychometric profile of the Introversion Scale developed by Virginia P. Richmond and...

September 16, 2026 • Dr. Mohammed Looti

Brand Expansion Plausibility (BEP)

The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...

September 16, 2026 • Dr. Mohammed Looti

Brand Equity (Consumer-Based) (CBBE)

A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...

September 16, 2026 • Dr. Mohammed Looti

Brand Community Loyalty (BCLOY)

A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...

September 16, 2026 • Dr. Mohammed Looti