Brand Community Identification (BCID)

Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...

September 16, 2026 • Dr. Mohammed Looti

Menon Empowerment Scale

The Menon Empowerment Scale (MES) is a 9-item psychometric instrument developed by Sanjay T. Menon...

September 16, 2026 • Dr. Mohammed Looti

Brand Community Engagement (BCE)

A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...

September 16, 2026 • Dr. Mohammed Looti

Mobility Inventory (MI)

A definitive academic overview and psychometric guide to the Mobility Inventory for Agoraphobia (MI /...

September 16, 2026 • Dr. Mohammed Looti

Benevolence Value Importance (BENVAL)

A comprehensive psychometric guide to the Benevolence Value Importance (BENVAL) scale, adapted from the Schwartz...

September 16, 2026 • Dr. Mohammed Looti

Information Believability (INFBEL)

A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...

September 16, 2026 • Dr. Mohammed Looti

Ad Product Behavioural Intention (ADPBI)

A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti

Behavioural Intention (General) (BIGEN)

A comprehensive psychometric guide to the Behavioural Intention (General) (BIGEN) scale, examining its theoretical origin...

September 16, 2026 • Dr. Mohammed Looti

Mood List

Comprehensive academic overview, psychometric properties, factor structure, and authentic items of the Mood List (ML;...

September 16, 2026 • Dr. Mohammed Looti