Scales
Attitude Toward the Game Scale (ATGAME)
Comprehensive academic overview of the Attitude Toward the Game Scale (ATGAME), a 6-item semantic differential...
# advergames
3 results
Scales
Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N)
A psychometric review of the Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N), examining its theoretical...
September 23, 2026
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Dr. Mohammed Looti
Scales
Cognitive In-Game Brand Engagement (CIBE)
A comprehensive academic overview of the Cognitive In-Game Brand Engagement (CIBE) scale developed by Berger...
September 16, 2026
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Dr. Mohammed Looti