Theories
Unimodel of Persuasion – Arie W. Kruglanski & Erik P. Thompson
A comprehensive academic analysis of the Unimodel of Persuasion by Arie W. Kruglanski and Erik...
# Attitude Change
2 results
Experiments
The Cognitive Dissonance Experiment (One Dollar and Twenty Dollars) – Leon Festinger and James Carlsmith
A comprehensive academic analysis of Leon Festinger and James Carlsmith's 1959 study on induced compliance,...