Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
# Attitude Change
5 results
Experiments
The Bennington College Study (Political Socialization) – Theodore Newcomb
A comprehensive academic examination of Theodore Newcomb's seminal Bennington College Study on political socialization, reference...
Scales
Psychological Discomfort (PSDIS)
The Psychological Discomfort (PSDIS) scale, developed by Elliot and Devine (1994), is a concise psychometric...
Theories
Unimodel of Persuasion – Arie W. Kruglanski & Erik P. Thompson
A comprehensive academic analysis of the Unimodel of Persuasion by Arie W. Kruglanski and Erik...
Experiments
The Cognitive Dissonance Experiment (One Dollar and Twenty Dollars) – Leon Festinger and James Carlsmith
A comprehensive academic analysis of Leon Festinger and James Carlsmith's 1959 study on induced compliance,...