Scales
Attitude Toward the Brand in the Ad (ATTB)
A comprehensive psychometric overview of the Attitude Toward the Brand in the Ad (ATTB) scale,...
# Brand Attitude
11 results
Scales
Attitude Toward the Brand (Fashionable) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand (Fashionable) (ATTB) scale by Kwon...
Scales
Comparative Ad Negativity Valence (CANV)
The Comparative Ad Negativity Valence (CANV) scale is a 5-item psychometric measure developed by Shailendra...
Scales
Product Social-Adjustive Function (PSAF)
The Product Social-Adjustive Function (PSAF) scale is a 6-item psychometric measure created by Grewal, Mehta,...
Scales
Brand and Category Attitude
The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...
Scales
Brand and Product Category Attitude (BPCA)
A comprehensive psychometric guide to the Brand and Product Category Attitude (BPCA) scale developed by...
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
Scales
Nostalgia-Evoked Ad Response (NEAR)
An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...
Scales
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
Scales
Emotional Brand Attachment Scale
A comprehensive academic guide to the Emotional Brand Attachment Scale (EBA) by Thomson, MacInnis, and...
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...