Scales
Place Attachment – Social Scale (PLATTSOC)
A psychometric overview of the Place Attachment - Social Scale (PLATTSOC) developed by Brocato, Baker,...
# Consumer Behavior
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Scales
Patronage Reduction Intention Scale
Comprehensive psychometric review and complete scale items for the Patronage Reduction Intention Scale (PATRONR), validated...
Scales
Affective Ad Processing Scale (AAPS)
A comprehensive psychometric review of the Affective Ad Processing Scale (AAPS; Sundar, Kardes, & Wright,...
Scales
Environmentalism in Product Choices Scale (EPCS)
The Environmentalism in Product Choices Scale (EPCS) is an established psychometric instrument that measures consumer...
Scales
Perceived Brand Essence Scale (PBES)
A comprehensive psychometric guide to the Perceived Brand Essence Scale (PBES) developed by Newman and...
Scales
Fan-Team Relationship Quality Scale (FTRQS)
A psychometric review of the Fan-Team Relationship Quality Scale (FTRQS), measuring fan satisfaction, integrity, and...
Scales
Gift Attitude Scale
The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...
Scales
Perceived Ad Personalization Scale (PAPS)
The Perceived Ad Personalization Scale (PAPS) is a validated 3-item psychometric measure designed to evaluate...
Scales
Ad Visual Liveliness Scale (AVLS)
Comprehensive academic overview of the Ad Visual Liveliness Scale (AVLS) developed by Jin Kim and...
Scales
Ad Informativeness Scale (AIS)
The Ad Informativeness Scale (AIS) is an academic psychometric tool developed by Kim and Lakshmanan...
Scales
Sexual Liberalism in Media Scale (SLMS)
A comprehensive academic analysis of the Sexual Liberalism in Media Scale (SLMS) developed by Mittal...
Scales
Ad Attention and Absorption Scale
A comprehensive academic guide to the Ad Attention and Absorption Scale (AAAS) developed by Kim...