Scales
Change Seeking Index — Short Form (CSI-Change)
A comprehensive academic guide and psychometric analysis of the Change Seeking Index — Short Form...
# Consumer Behavior
459 results
Scales
Purchasing Involvement Scale (PI)
The Purchasing Involvement Scale (PI), developed by Slama and Tashchian (1985), is a 33-item psychometric...
Scales
Purchase Decision Involvement (PDI)
A comprehensive psychometric guide to the Purchase Decision Involvement (PDI) scale developed by Banwari Mittal...
Scales
Revised and Optimised Personal Involvement Inventories (RPII / OPII)
Comprehensive academic overview of the Revised and Optimised Personal Involvement Inventories (RPII / OPII) developed...
Scales
Personal Involvement Inventory for Advertising (PIIA)
A psychometric review of the Personal Involvement Inventory for Advertising (PIIA) developed by Judith Lynne...
Scales
New Involvement Profile (NIP)
A comprehensive academic analysis of the New Involvement Profile (NIP) developed by Kapil Jain and...
Scales
Enduring Involvement Index (EII)
A comprehensive psychometric review of the Enduring Involvement Index (EII) developed by Bloch, Sherrell, and...
Scales
Polychronic Attitude Index
A comprehensive academic analysis of the Polychronic Attitude Index (PAI) developed by Kaufman, Lane, and...
Scales
Money Attitude Scale (MAS)
A comprehensive academic analysis of the Money Attitude Scale (MAS), covering its psychometric properties, factor...
Scales
Materialism Measure (MM)
A comprehensive psychometric guide to the Materialism Measure (MM; Richins, 1987), assessing consumer materialism, media...
Scales
Socially Responsible Consumption Behavior (SRCB)
Explore the Socially Responsible Consumption Behavior (SRCB) scale developed by John H. Antil (1984). Learn...
Scales
Belk Materialism Scales (BELK-MAT)
The Belk Materialism Scales (BELK-MAT) is a foundational 24-item psychometric instrument developed by Russell W....