Scales
Materialism Measure (MM)
A comprehensive psychometric guide to the Materialism Measure (MM; Richins, 1987), assessing consumer materialism, media...
# Consumer Behavior
462 results
Scales
Socially Responsible Consumption Behavior (SRCB)
Explore the Socially Responsible Consumption Behavior (SRCB) scale developed by John H. Antil (1984). Learn...
Scales
Belk Materialism Scales (BELK-MAT)
The Belk Materialism Scales (BELK-MAT) is a foundational 24-item psychometric instrument developed by Russell W....
Scales
Material Values Scale — Short Forms (MVS-SF)
Comprehensive academic overview of the Material Values Scale — Short Forms (MVS-SF) developed by Marsha...
Scales
Frugality Scale (FRUG)
Comprehensive academic profile and psychometric evaluation of the Frugality Scale (FRUG) developed by Lastovicka, Bettencourt,...
Scales
List of Values (LOV)
The List of Values (LOV) is a validated 9-item psychometric instrument developed by Lynn R....
Scales
Reference Group Influence Scale
A comprehensive academic guide to the Reference Group Influence Scale (RGI) by Park and Lessig...
Scales
Technology Readiness Index (TRI)
The Technology Readiness Index (TRI), developed by A. Parasuraman, is a widely used 36-item psychometric...
Scales
Use Innovativeness Scale
The Use Innovativeness Scale (USE-INN), developed by Price and Ridgway in 1983, is a 44-item...
Scales
Opinion Leaders and Opinion Seekers Scale
Comprehensive academic overview of the Opinion Leaders and Opinion Seekers Scale (OL-OS) by Flynn, Goldsmith,...
Scales
Opinion Leadership Scale
A comprehensive psychometric analysis of the Opinion Leadership Scale (OLS), tracing its theoretical foundations from...
Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...