Scales
Arousal Scale (AS-Berger)
A comprehensive academic analysis of the Arousal Scale (AS-Berger), a 3-item semantic differential measure of...
# Consumer Behavior
462 results
Scales
Appreciation Felt Scale
Comprehensive psychometric review of the Appreciation Felt Scale (AFS) by Liu, Lamberton, and Haws (2015),...
Scales
Perceived Ad Incongruence Scale (PAIS)
A psychometric review of the Perceived Ad Incongruence Scale (PAIS), examining its theoretical foundations in...
Scales
Service Convenience Scale (SERVCON)
A comprehensive guide to the Service Convenience Scale (SERVCON) developed by Seiders, Voss, Grewal, and...
Scales
Experiential Value Scale (EVS)
A comprehensive academic guide and psychometric analysis of the Experiential Value Scale (EVS) developed by...
Scales
Customer-Based Reputation Scale for Service Firms
The Customer-Based Reputation Scale for Service Firms (CBR), developed by Gianfranco Walsh and Sharon E....
Scales
Value Consciousness and Coupon Proneness Scales (VC/CP)
A comprehensive psychometric guide to the Value Consciousness and Coupon Proneness Scales (VC/CP) developed by...
Scales
Pricing Tactic Persuasion Knowledge Scale
The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...
Scales
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...
Scales
Hedonic and Utilitarian Shopping Value Scale (HUSV)
A comprehensive psychometric guide to the Hedonic and Utilitarian Shopping Value Scale (HUSV), developed by...
Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
Scales
Hedonic Shopping Motivations Scale (HSMS)
A comprehensive psychometric guide to the Hedonic Shopping Motivations Scale (HSMS) developed by Arnold and...