Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
# Consumer Behavior
463 results
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Scales
Trait Aspects of Vanity Scale (VANITY)
An in-depth academic review of the Trait Aspects of Vanity Scale (VANITY) developed by Netemeyer,...
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
Scales
Long-Term Orientation Scale (LTO)
A comprehensive psychometric review of the Long-Term Orientation Scale (LTO) by Bearden, Money, and Nevins...
Scales
Interpersonal Orientation Scale (CAD-Cohen)
The Interpersonal Orientation Scale (CAD Scale), developed by Joel B. Cohen, assesses Karen Horney's tripartite...
Scales
Style of Processing Scale (SOP)
The Style of Processing Scale (SOP), created by Terry L. Childers, Michael J. Houston, and...
Scales
Maximisation Tendency Scale
A comprehensive academic analysis of the Maximisation Tendency Scale (MTS) developed by Nenkov et al....
Scales
Psychological Ownership Scale (POS-Peck)
Comprehensive academic overview of the Psychological Ownership Scale (POS-Peck) developed by Joann Peck and Suzanne...
Scales
Brand Engagement in Self-Concept Scale (BESC)
The Brand Engagement in Self-Concept Scale (BESC) is an 8-item psychometric tool measuring an individual's...
Scales
Brand Experience Scale (BES)
A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...
Scales
Fair Trade Purchase Intention Scale (FTPIS)
The Fair Trade Purchase Intention Scale (FTPIS) is a 6-item psychometric instrument measuring consumer purchase...