Scales
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...
# Consumer Behavior
458 results
Scales
Consumer Cosmopolitanism Scale (COSMO)
The Consumer Cosmopolitanism Scale (COSMO), developed by Riefler, Diamantopoulos, and Siguaw (2012), is a 12-item...
Scales
Shopping Value Scale
A comprehensive psychometric review and academic analysis of the Shopping Value Scale (SVS-Babin), examining its...
Scales
Retail Approach–Avoidance Scale (RAAS)
The Retail Approach–Avoidance Scale (RAAS) adapts Mehrabian and Russell's PAD environmental psychology framework to assess...
Scales
Need for Touch Scale
A comprehensive academic analysis of the Need for Touch Scale (NFT), developed by Joann Peck...
Scales
Self-Congruity with Destination Scale (SCDS)
Comprehensive academic overview of the Self-Congruity with Destination Scale (SCDS), examining theoretical foundations, psychometric validity,...
Scales
Tourist Information Search Behaviour Scale (TISBS)
A comprehensive academic analysis of the Tourist Information Search Behaviour Scale (TISBS) by Dogan Gursoy...
Scales
Experience Economy Scale (EES-Tourism)
A psychometric review and complete test instrument for the Experience Economy Scale for Tourism (EES-Tourism),...
Scales
Travel Information Search Scale
A comprehensive academic guide to the Travel Information Search Scale (TISS), examining its theoretical foundations,...
Scales
Travel Risk Perception Scale
The Travel Risk Perception Scale (TRPS) measures perceived risk across seven core dimensions: health, political...
Scales
Servicescape Scale (SS)
A comprehensive psychometric overview of the Servicescape Scale (SS), assessing ambient conditions, spatial layout, and...
Scales
Quality-Purchase Interaction Model Questionnaire
The Quality-Purchase Interaction Model Questionnaire (QPIMQ) is an academic psychometric instrument developed by Shareef, Kumar,...