Scales
Innovativeness (Product Trial) (INNOPROD)
A comprehensive psychometric review of the Innovativeness (Product Trial) Scale (INNOPROD) developed by Jan-Benedict E....
# Consumer Innovativeness
5 results
Scales
Cognitive and Sensory Innovativeness Scale (CI-SI)
The Cognitive and Sensory Innovativeness Scale (CI-SI), developed by Venkatraman and Price (1990), measures individual...
Scales
Consumer Innovativeness Scale
A comprehensive academic guide to the Consumer Innovativeness Scale (CIJM-CNS) developed by Manning, Bearden, and...
Scales
Exploratory Buying Behaviour Tendencies Scale
The Exploratory Buying Behaviour Tendencies Scale (EBBT), developed by Hans Baumgartner and Jan-Benedict E. M....
Scales
Domain-Specific Innovativeness Scale (DSI)
A comprehensive academic guide to the Domain-Specific Innovativeness Scale (DSI) developed by Ronald E. Goldsmith...