Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
# Consumer Psychology
89 results
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
Scales
Affective Response to the Ad (Guilt) (ARTT)
The Affective Response to the Ad (Guilt) (ARTT) scale is a 3-item unipolar psychometric instrument...
Scales
Advertising Avoidance (General) (AA)
A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...
Scales
Stimulus Vividness Perception (SVP)
The Stimulus Vividness Perception (SVP) scale, formulated by Petia K. Petrova and Robert B. Cialdini...
Scales
Sponsor Self-Interest Perception (SSIP)
The Sponsor Self-Interest Perception (SSIP) scale is a three-item psychometric semantic differential instrument developed by...
Scales
Smart Shopper Self-Perception (SSSP)
The Smart Shopper Self-Perception (SSSP) scale is a 4-item psychometric measure designed by Burton, Lichtenstein,...
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
Scales
Credibility (Expertise) (CREDEXP)
The Credibility (Expertise) (CREDEXP) scale is a validated four-item psychometric instrument developed by Newell and...
Scales
Anticipated Food Consumption Affect (AFCA)
A psychometric review of the Anticipated Food Consumption Affect (AFCA) scale (Kahn & Wansink, 2004),...
Scales
Ad Element Congruence (ADECONG)
The Ad Element Congruence (ADECONG) scale is a 5-item psychometric measurement tool developed by Susan...