Scales
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
# Consumer Psychology
91 results
Scales
Motivated Commercial Viewing Attention (MCVA)
The Motivated Commercial Viewing Attention (MCVA) scale is a 3-item psychometric measure introduced by Hyun...
Scales
App-Based Goal Pursuit Efficacy (AGPE)
A comprehensive academic psychometric profile of the App-Based Goal Pursuit Efficacy (AGPE) scale, developed by...
Scales
Belief in Economic Mobility (BEM)
A comprehensive psychometric review of the Belief in Economic Mobility (BEM) scale developed by Sunyee...
Scales
Experimental Task Distraction (ETD)
The Experimental Task Distraction (ETD) scale is a 7-item psychometric measure used as a manipulation...
Scales
Ad Character Social Conformity (ACSC)
The Ad Character Social Conformity (ACSC) scale, developed by Youn, Park, and Eom (2019) from...
Scales
Romantic Partner Brand Preference Compatibility (RPBPC)
A comprehensive academic review of the Romantic Partner Brand Preference Compatibility (RPBPC) scale developed by...
Scales
State Belongingness (SB)
A comprehensive academic guide to the State Belongingness (SB) scale, exploring its psychometric properties, theoretical...
Scales
Company Product Quality Perception (CPQP)
The Company Product Quality Perception (CPQP) scale is a 3-item semantic differential psychometric instrument developed...
Scales
Ad Persuasion Susceptibility (APS)
A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...
Scales
Perceived Discount Magnitude (PDM)
A comprehensive psychometric guide to the Perceived Discount Magnitude (PDM) scale developed by Xie and...
Scales
Ad Gain-Loss Framing Perception (AGLFP)
A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...