Scales
Recycling Attitude (RecycAtt)
A comprehensive psychometric guide to the Recycling Attitude (RecycAtt) scale, a 4-item semantic differential instrument...
# Consumer Psychology
91 results
Scales
Attitude Certainty
An exhaustive psychometric review of the Attitude Certainty (AttCert) measure, detailing its theoretical origins within...
Scales
Effort Appreciation for Producers
A psychometric review of the Effort Appreciation for Producers (EAP) scale, developed by Wu et...
Scales
Social Visibility Scale (SVIS)
A comprehensive psychometric review of the Social Visibility Scale (SVIS) developed by McFerran and Argo...
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...
Scales
Felt Social Status Scale (FSDS)
The Felt Social Status Scale (FSDS), developed by Brent McFerran and Jennifer J. Argo (2014),...
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
Scales
Brand Co-Experience Scale (BCEX)
The Brand Co-Experience Scale (BCEX) is a validated 4-item psychometric measure developed by Dunn and...
Scales
Customer Service Importance Scale
The Customer Service Importance Scale (SVCIMPORT) is a 3-item psychometric instrument developed by Johannes Habel...
Scales
Acquisition-Based Self-Transformation Expectations Scale (STAO)
A psychometric review of the Acquisition-Based Self-Transformation Expectations Scale (STAO) developed by Richins and Chaplin...
Scales
Perceived Review Quality Scale (RVHL)
The Perceived Review Quality Scale (RVHL) measures a reader's cognitive appraisal of online word-of-mouth utility,...
Scales
Perceived Slogan Relevance Scale (PSLR)
Comprehensive psychometric overview of the Perceived Slogan Relevance Scale (PSLR) developed by Luca Cian, Aradhna...