Scales
Customer Service Importance Scale
The Customer Service Importance Scale (SVCIMPORT) is a 3-item psychometric instrument developed by Johannes Habel...
# Consumer Psychology
83 results
Scales
Acquisition-Based Self-Transformation Expectations Scale (STAO)
A psychometric review of the Acquisition-Based Self-Transformation Expectations Scale (STAO) developed by Richins and Chaplin...
Scales
Perceived Review Quality Scale (RVHL)
The Perceived Review Quality Scale (RVHL) measures a reader's cognitive appraisal of online word-of-mouth utility,...
Scales
Perceived Slogan Relevance Scale (PSLR)
Comprehensive psychometric overview of the Perceived Slogan Relevance Scale (PSLR) developed by Luca Cian, Aradhna...
Scales
Place Attachment – Physical Scale (PLATTPHYS)
A comprehensive psychometric review of the Place Attachment - Physical Scale (PLATTPHYS) developed by Brocato,...
Scales
Market Dynamism Scale (MKDYN)
Comprehensive academic profile of the Market Dynamism Scale (MKDYN) by Kim & Lakshmanan (2015). Includes...
Scales
Dysfunctional Travel Spending Scale
An in-depth academic review of the Dysfunctional Travel Spending Scale (DTSS), examining its psychometric properties,...
Scales
Brand Importance Scale
An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...
Scales
Ad Relevance Scale (ARS)
A psychometric review of the Ad Relevance Scale (ARS), developed by Smith et al. (2007)...
Scales
Ad Visual Appeal Scale (AVAS)
The Ad Visual Appeal Scale (AVAS), operationalized by Kim and Lakshmanan (2015), measures consumer perceptions...
Scales
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...
Scales
Viewer Response Profile (VRP)
A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...