Scales
Company Product Quality Perception (CPQP)
The Company Product Quality Perception (CPQP) scale is a 3-item semantic differential psychometric instrument developed...
# Consumer Psychology
83 results
Scales
Ad Persuasion Susceptibility (APS)
A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...
Scales
Perceived Discount Magnitude (PDM)
A comprehensive psychometric guide to the Perceived Discount Magnitude (PDM) scale developed by Xie and...
Scales
Ad Gain-Loss Framing Perception (AGLFP)
A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...
Scales
Recycling Attitude (RecycAtt)
A comprehensive psychometric guide to the Recycling Attitude (RecycAtt) scale, a 4-item semantic differential instrument...
Scales
Attitude Certainty
An exhaustive psychometric review of the Attitude Certainty (AttCert) measure, detailing its theoretical origins within...
Scales
Effort Appreciation for Producers
A psychometric review of the Effort Appreciation for Producers (EAP) scale, developed by Wu et...
Scales
Social Visibility Scale (SVIS)
A comprehensive psychometric review of the Social Visibility Scale (SVIS) developed by McFerran and Argo...
Scales
Source Trustworthiness Scale (STWS)
The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...
Scales
Felt Social Status Scale (FSDS)
The Felt Social Status Scale (FSDS), developed by Brent McFerran and Jennifer J. Argo (2014),...
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
Scales
Brand Co-Experience Scale (BCEX)
The Brand Co-Experience Scale (BCEX) is a validated 4-item psychometric measure developed by Dunn and...