Scales
Arousal Seeking Tendency Scale (AST)
A comprehensive psychometric review of the Arousal Seeking Tendency Scale (AST) developed by Mehrabian and...
# Consumer Psychology
83 results
Scales
Subjective Leisure Scales
The Subjective Leisure Scales (SLS), developed by Lynette S. Unger and Jerome B. Kernan in...
Scales
Attachment to Possessions Scale
A comprehensive academic analysis of the Attachment to Possessions Scale (APS) developed by Ball and...
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...
Scales
Desire for Unique Consumer Products Scale
A comprehensive academic guide to the Desire for Unique Consumer Products Scale (DUCP), including theoretical...
Scales
Compulsive Buying Index (CBI)
A comprehensive academic psychometric profile of the Compulsive Buying Index (CBI), a validated 6-item instrument...
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
Scales
Anthropomorphism Scale (ANTHR)
A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...
Scales
Perceived Price Fairness Scale
A comprehensive academic analysis of the Perceived Price Fairness Scale (PPFS) developed by Margaret C....
Scales
Consumer Pride Scale
The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...
Scales
Mobile Travel App Adoption Scale (MTAAS)
The Mobile Travel App Adoption Scale (MTAAS) evaluates tourist acceptance and usage of smartphone travel...
Theories
Expectancy Disconfirmation Theory – Richard L. Oliver
A comprehensive academic analysis of Richard L. Oliver's Expectancy Disconfirmation Theory, detailing customer satisfaction, cognition,...