Scales
Anthropomorphism Scale (ANTHR)
A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...
# Consumer Psychology
88 results
Scales
Perceived Price Fairness Scale
A comprehensive academic analysis of the Perceived Price Fairness Scale (PPFS) developed by Margaret C....
Scales
Consumer Pride Scale
The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...
Scales
Mobile Travel App Adoption Scale (MTAAS)
The Mobile Travel App Adoption Scale (MTAAS) evaluates tourist acceptance and usage of smartphone travel...
Theories
Expectancy Disconfirmation Theory – Richard L. Oliver
A comprehensive academic analysis of Richard L. Oliver's Expectancy Disconfirmation Theory, detailing customer satisfaction, cognition,...
Scales
Value Consciousness Scale (VCS)
A comprehensive academic guide to the Value Consciousness Scale (VCS) by Lichtenstein, Netemeyer, and Burton...
Scales
Consumers’ Need for Price Fairness Scale (NPFS)
An in-depth psychometric review of the Consumers' Need for Price Fairness Scale (NPFS), examining its...
Scales
Brand Love Scale (BLS)
The Brand Love Scale (BLS), established by Carroll and Ahuvia (2006), measures passionate emotional attachment...
Scales
Advertising Scepticism Scale (SKEP)
A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...
Scales
Sponsorship Authenticity Scale (SAS)
The Sponsorship Authenticity Scale (SAS) is a 15-item psychometric instrument measuring consumer perceptions of brand...
Scales
Price Sensitivity Meter (PSM)
A comprehensive academic analysis of Peter van Westendorp's Price Sensitivity Meter (PSM), detailing its psychometric...
Scales
Brand Equity Scale (BE-Yoo)
A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...