Scales
Dysfunctional Travel Spending Scale
An in-depth academic review of the Dysfunctional Travel Spending Scale (DTSS), examining its psychometric properties,...
# Consumer Psychology
65 results
Scales
Brand Importance Scale
An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...
Scales
Ad Relevance Scale (ARS)
A psychometric review of the Ad Relevance Scale (ARS), developed by Smith et al. (2007)...
Scales
Ad Visual Appeal Scale (AVAS)
The Ad Visual Appeal Scale (AVAS), operationalized by Kim and Lakshmanan (2015), measures consumer perceptions...
Scales
New Measure of Brand Personality (NMBP)
The New Measure of Brand Personality (NMBP) is a 12-item psychometrically refined scale assessing five...
Scales
Viewer Response Profile (VRP)
A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...
Scales
Arousal Seeking Tendency Scale (AST)
A comprehensive psychometric review of the Arousal Seeking Tendency Scale (AST) developed by Mehrabian and...
Scales
Subjective Leisure Scales
The Subjective Leisure Scales (SLS), developed by Lynette S. Unger and Jerome B. Kernan in...
Scales
Attachment to Possessions Scale
A comprehensive academic analysis of the Attachment to Possessions Scale (APS) developed by Ball and...
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...
Scales
Desire for Unique Consumer Products Scale
A comprehensive academic guide to the Desire for Unique Consumer Products Scale (DUCP), including theoretical...
Scales
Compulsive Buying Index (CBI)
A comprehensive academic psychometric profile of the Compulsive Buying Index (CBI), a validated 6-item instrument...