Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
# Consumer Research
41 results
Scales
Acceptance of Sales Offer (Owner’s) (AOSO)
Comprehensive academic profile and psychometric review of the Acceptance of Sales Offer (Owner's) (AOSO) scale...
Scales
Group Membership Identification (GMI)
A psychometric overview of the Group Membership Identification (GMI) scale developed by Americus Reed II...
Scales
Internet Usage (Time) (INTTIME)
A comprehensive academic profile of the Internet Usage (Time) (INTTIME) scale developed by Charla Mathwick...
Scales
Indexicality (Telepresence) (IDXTELEP)
Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...
Scales
Indexicality (Hypothetical Contact) (IDXHYP)
An in-depth psychometric analysis of the Indexicality (Hypothetical Contact) Scale (IDXHYP) developed by Kent Grayson...
Scales
Iconicity with Old Things (ICONOLD)
A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...
Scales
Iconicity with Fiction (ICONFIC)
The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...
Scales
Ad-Evoked Positive Mood (AEPM)
The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...
Scales
Affective Stimulus Evaluation (General) (ASEG)
A psychometric review of the Affective Stimulus Evaluation (General) (ASEG) scale, a 3-item semantic differential...
Scales
Indexical Authenticity Evidence (IAE)
Comprehensive academic guide and psychometric review of the Indexical Authenticity Evidence (IAE) scale developed by...
Scales
Television Program Global Attitude (TPGA)
A comprehensive psychometric guide to the Television Program Global Attitude (TPGA) scale developed by Cristel...