Scales
National Identity (Self-Concept) (NISC)
The National Identity (Self-Concept) (NISC) scale, introduced by Katherine White and Darren W. Dahl (2007),...
# Consumer Research
48 results
Scales
Mood (General) (MOO)
A comprehensive academic analysis of the Mood (General) (MOO) scale, examining its psychometric foundations, theoretical...
Scales
Involvement with the Product Category (IWTP)
Comprehensive academic overview of the Involvement with the Product Category (IWTP) scale developed by Coulter,...
Scales
Disconfirmation (Music) (DIS)
A detailed psychometric overview of the Disconfirmation (Music) (DIS) scale developed by Patrick, MacInnis, and...
Scales
Commitment to the Relationship (Two Individuals) (CTTR)
A comprehensive academic analysis of the Commitment to the Relationship (Two Individuals) (CTTR) scale developed...
Scales
Body State (Feeling of Confinement) (BS)
A comprehensive academic analysis of the Body State (Feeling of Confinement) Scale (BS) developed by...
Scales
Attitude Toward the Odor (ATTO)
A comprehensive academic analysis of the Attitude Toward the Odor (ATTO) scale, a psychometric instrument...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Acceptance of Sales Offer (Owner’s) (AOSO)
Comprehensive academic profile and psychometric review of the Acceptance of Sales Offer (Owner's) (AOSO) scale...
Scales
Group Membership Identification (GMI)
A psychometric overview of the Group Membership Identification (GMI) scale developed by Americus Reed II...
Scales
Internet Usage (Time) (INTTIME)
A comprehensive academic profile of the Internet Usage (Time) (INTTIME) scale developed by Charla Mathwick...
Scales
Indexicality (Telepresence) (IDXTELEP)
Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...