Scales
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...
# Consumer Research
49 results
Scales
General Competence Perception (GCP)
A comprehensive academic guide to the General Competence Perception (GCP) scale, a validated 6-item instrument...
Scales
Company Ratings Typicality (CRT)
A comprehensive academic analysis of the Company Ratings Typicality (CRT) scale, adapted by Yang and...
Scales
Perceived Charitability (PC)
A comprehensive psychometric guide to the Perceived Charitability (PC) scale (charitable credit), examining its theoretical...
Scales
Perceived Brand Exclusivity (PBE)
A comprehensive academic analysis of the Perceived Brand Exclusivity (PBE) scale, examining its theoretical framework,...
Scales
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...
Scales
Person Humour Perception (PHP)
A comprehensive psychometric review of the Person Humour Perception (PHP) scale, a three-item instrument utilized...
Scales
Focal Attention to a Person or Object (FAPO)
A comprehensive psychometric review of the Focal Attention to a Person or Object (FAPO) scale...
Scales
Object Scarcity Perception (OSP)
A comprehensive psychometric analysis of the Object Scarcity Perception (OSP) scale developed by Smith, Newman,...
Scales
Perceived CSR Spending Level (PCSRSL)
Comprehensive academic psychometric review of the Perceived CSR Spending Level (PCSRSL) scale developed by Habel...
Scales
Negative Affective Response (NAR)
The Negative Affective Response (NAR) scale is a 6-item psychometric instrument measuring the subjective intensity...
Scales
Experience Self-Definition Scale
A comprehensive academic analysis of the Experience Self-Definition Scale (EXPSELF) developed by Bhattacharjee and Mogilner...