Scales
Indexicality (Telepresence) (IDXTELEP)
Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...
# Consumer Research
49 results
Scales
Indexicality (Hypothetical Contact) (IDXHYP)
An in-depth psychometric analysis of the Indexicality (Hypothetical Contact) Scale (IDXHYP) developed by Kent Grayson...
Scales
Iconicity with Old Things (ICONOLD)
A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...
Scales
Iconicity with Fiction (ICONFIC)
The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...
Scales
Ad-Evoked Positive Mood (AEPM)
The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...
Scales
Affective Stimulus Evaluation (General) (ASEG)
A psychometric review of the Affective Stimulus Evaluation (General) (ASEG) scale, a 3-item semantic differential...
Scales
Indexical Authenticity Evidence (IAE)
Comprehensive academic guide and psychometric review of the Indexical Authenticity Evidence (IAE) scale developed by...
Scales
Television Program Global Attitude (TPGA)
A comprehensive psychometric guide to the Television Program Global Attitude (TPGA) scale developed by Cristel...
Scales
Perceived Product Price Level (PPPL)
A comprehensive academic guide and psychometric analysis of the Perceived Product Price Level (PPPL) scale...
Scales
Brand Goodness-Usefulness Attitude (BGUA)
Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...
Scales
Ad Informativeness Evaluation (AIE)
A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...
Scales
Somatic Anxiety Symptoms (SAS)
A psychometric review of the Somatic Anxiety Symptoms (SAS) scale adapted by Burroughs and Rindfleisch...