Scales
Perceived Response Publicity Scale
A comprehensive psychometric overview of the Perceived Response Publicity Scale (White, Simpson, & Argo, 2014),...
# Consumer Research
49 results
Scales
Sensory Beverage Liking Scale (BEVLIKE)
A comprehensive academic psychometric profile of the Sensory Beverage Liking Scale (BEVLIKE) developed by Chae...
Scales
Privacy of Response Scale (PRSP)
The Privacy of Response Scale (PRSP) is an empirical psychometric instrument developed by Todd Green...
Scales
Social Norm Reasonability Scale (SNR)
The Social Norm Reasonability Scale (SNR) is a 4-item, 7-point psychometric instrument developed by Caleb...
Scales
Perceived Informativeness Scale (IGS)
A comprehensive academic profile of the Perceived Informativeness Scale (IGS), a 3-item unipolar psychometric instrument...
Scales
State Happiness Scale (STHAPP)
The State Happiness Scale (STHAPP) is a psychometrically validated three-item measurement instrument designed to capture...
Scales
Ad Divergence Scale (ADS)
A comprehensive academic guide to the Ad Divergence Scale (ADS), measuring consumer perceptions of advertising...
Scales
Celebrity Image Salience Scale
The Celebrity Image Salience Scale (CISS) is a psychometric tool developed by Jonathan Hasford, David...
Scales
GREEN Consumer Values
The GREEN Consumer Values (GREEN) scale, developed by Haws, Winterich, and Naylor (2014), is a...
Scales
ECOSCALE
The ECOSCALE is a 30-item psychometric instrument developed by Stone, Barnes, and Montgomery (1995) to...
Scales
Nostalgia Scale
A comprehensive academic analysis of the Nostalgia Scale (NOS) developed by Morris B. Holbrook (1993),...
Scales
Positive and Negative Affect Schedule – Consumer Version (PANAS (State))
A comprehensive psychometric guide to the Positive and Negative Affect Schedule – Consumer Version (PANAS...