# Customer Retention

18 results
Scales

General Switching Cost Burden (GSCB)

A comprehensive psychometric guide to the General Switching Cost Burden (GSCB) scale, detailing its theoretical...

September 16, 2026 memjavad
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Scales

Service Personalization Effort (SPE)

Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...

September 16, 2026 memjavad
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Scales

Service Provider Commitment (SPC)

The Service Provider Commitment (SPC) scale is a 7-item psychometric instrument developed by Nitzan and...

September 12, 2026 memjavad
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