# Customer Retention

19 results
Scales

General Switching Cost Burden (GSCB)

A comprehensive psychometric guide to the General Switching Cost Burden (GSCB) scale, detailing its theoretical...

September 16, 2026 memjavad
Ad
Scales

Service Personalization Effort (SPE)

Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...

September 16, 2026 memjavad
Ad
Ad