Scales
Value Conflict (Decision) (VCD)
The Value Conflict (Decision) (VCD) scale, developed by Burroughs and Rindfleisch (2002), is a 9-item...
# Decision Making
53 results
Theories
Fuzzy-Trace Theory of Memory and Decision Making – Valerie F. Reyna & Charles Brainerd
A comprehensive academic analysis of Reyna and Brainerd's Fuzzy-Trace Theory, examining verbatim and gist memory...
Experiments
The Somatic Marker Hypothesis Experiments (Iowa Gambling Task) – Antonio Damasio and Antoine Bechara
A comprehensive academic analysis of the Somatic Marker Hypothesis, the Iowa Gambling Task experiments by...
Scales
Shopping Task Distraction (STD)
A comprehensive psychometric analysis of the Shopping Task Distraction (STD) scale developed by Sciandra, Inman,...
Scales
Desire for Precise Product Information (DPPI)
A comprehensive academic evaluation of the Desire for Precise Product Information (DPPI) scale, developed by...
Scales
General Belief in Luck
The General Belief in Luck (GBL) scale is a 4-item psychometric instrument assessing individual differences...
Scales
AR Shopping App Usefulness (ARSAU)
A comprehensive psychometric guide to the AR Shopping App Usefulness (ARSAU) scale, developed by Hilken...
Scales
Altruistic Review Motivation
The Altruistic Review Motivation (ARM) scale measures the degree to which an individual's motivation for...
Scales
Decision Comfort (DC)
A comprehensive psychometric guide to the Decision Comfort (DC) scale developed by Parker, Lehmann, and...
Theories
Unconscious Thought Theory (Deliberation-Without-Attention) – Ap Dijksterhuis & Loran Nordgren
A comprehensive academic examination of Unconscious Thought Theory, the deliberation-without-attention effect, and cognitive decision-making models.
Scales
Shopping Aid Usefulness Scale
The Shopping Aid Usefulness Scale (SAIDUSE) is an academic psychometric tool adapted by Alexander Bleier...
Scales
Perceived Personal Resource Scarcity Scale (PRSC)
The Perceived Personal Resource Scarcity Scale (PRSC) is a 4-item psychometric measure developed by Caroline...