Scales
Desire for Precise Product Information (DPPI)
A comprehensive academic evaluation of the Desire for Precise Product Information (DPPI) scale, developed by...
# Decision Making
49 results
Scales
General Belief in Luck
The General Belief in Luck (GBL) scale is a 4-item psychometric instrument assessing individual differences...
Scales
AR Shopping App Usefulness (ARSAU)
A comprehensive psychometric guide to the AR Shopping App Usefulness (ARSAU) scale, developed by Hilken...
Scales
Altruistic Review Motivation
The Altruistic Review Motivation (ARM) scale measures the degree to which an individual's motivation for...
Scales
Decision Comfort (DC)
A comprehensive psychometric guide to the Decision Comfort (DC) scale developed by Parker, Lehmann, and...
Theories
Unconscious Thought Theory (Deliberation-Without-Attention) – Ap Dijksterhuis & Loran Nordgren
A comprehensive academic examination of Unconscious Thought Theory, the deliberation-without-attention effect, and cognitive decision-making models.
Scales
Shopping Aid Usefulness Scale
The Shopping Aid Usefulness Scale (SAIDUSE) is an academic psychometric tool adapted by Alexander Bleier...
Scales
Perceived Personal Resource Scarcity Scale (PRSC)
The Perceived Personal Resource Scarcity Scale (PRSC) is a 4-item psychometric measure developed by Caroline...
Experiments
Somatic Marker Hypothesis Experiments (Iowa Gambling Task) – Antonio Damasio The
A comprehensive academic analysis of Antonio Damasio's Somatic Marker Hypothesis and the landmark Iowa Gambling...
Experiments
Outcome Bias Experiment – Jonathan Baron and John Hershey The Curse of Knowledge
An academic analysis of the Baron and Hershey outcome bias experiments, epistemic asymmetry, and cognitive...
Experiments
Reflection Test – Shane Frederick The Iowa Gambling Task (Decision Making)
A comprehensive academic analysis of Shane Frederick's Cognitive Reflection Test and the Iowa Gambling Task...
Experiments
Daniel Kahneman and Amos Tversky The Pseudocertainty Effect Experiment – Daniel
A comprehensive academic analysis of Kahneman and Tversky's pseudocertainty effect experiment, exploring multi-stage framing, probability...