Experiments
Choice Overload Experiment – Sheena Iyengar and Mark Lepper The Mental
A comprehensive academic analysis of the seminal Iyengar-Lepper choice overload experiments, examining behavioral mechanisms and...
# Decision Making
49 results
Experiments
Kahneman The Anchoring Effect Experiment (Wheel of Fortune) – Amos Tversky and
A comprehensive academic analysis of Kahneman and Tversky's seminal 1974 Wheel of Fortune study on...
Scales
Consumer Emotional Intelligence Scale (CEIS)
A comprehensive academic analysis and psychometric profile of the Consumer Emotional Intelligence Scale (CEIS), detailing...
Experiments
and Ilana Ritov The Outcome Bias Experiment – Jonathan Baron and John Hershey
A detailed academic analysis of the outcome bias experiment by Jonathan Baron, John Hershey, and...
Experiments
Study: Sheena Iyengar and Mark Lepper The Default Effect Experiment (Organ)
An exhaustive analysis of choice architecture, default options, and decision-making mechanisms within the context of...
Scales
A Generalizable Scale of Propensity to Plan
A comprehensive academic guide to the Propensity to Plan (PtP) Scale (Lynch et al., 2010),...
Scales
Elaboration on Potential Outcomes Scale (EPO)
The Elaboration on Potential Outcomes (EPO) Scale, developed by Nenkov, Inman, and Hulland (2008), measures...
Scales
Desire for Control Scale (DCS)
An exhaustive psychometric overview of the Desire for Control Scale (DCS) developed by Jerry M....
Scales
Product Retention Tendency Scale
The Product Retention Tendency (PRT) Scale, developed by Haws, Naylor, Coulter, and Bearden (2012), is...
Scales
Maximization Scale
A comprehensive psychometric review of the Maximization Scale (MAX) by Schwartz et al. (2002) and...
Scales
Consumer Self-Confidence Scale (CSC)
A psychometric review and complete test guide for the Consumer Self-Confidence Scale (CSC) developed by...
Scales
Rational-Experiential Inventory (REI)
A comprehensive psychometric guide to the Rational-Experiential Inventory (REI-40) developed by Pacini & Epstein, evaluating...