Scales
Attitude Toward the Website (General) (ATWG)
The Attitude Toward the Website (General) (ATWG) scale, derived from the work of Qimei Chen...
# Digital Marketing
7 results
Scales
Website Overall Trust
A comprehensive psychometric guide to the Website Overall Trust (WOT) scale developed by Bart, Shankar,...
Scales
Website Escapism Value (WEscV)
An academic overview of the Website Escapism Value (WEscV) subscale by Mathwick, Malhotra, and Rigdon...
Scales
Website Quality Scale (WQS)
A comprehensive academic and psychometric profile of the Website Quality Scale (WQS) developed by Schumann,...
Scales
Website Content Utility Scale
A comprehensive psychometric review of the Website Content Utility Scale (WCUS), developed by Schumann, von...
Scales
Gamification Engagement Scale (GES)
The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...
Scales
Social Media Engagement Scale
The Social Media Engagement Scale (SMES), developed by Schivinski, Christodoulides, and Dabrowski (2016), measures consumer...