Scales
Involvement in the Task (Processing Effort) (IITT)
Comprehensive academic profile of the Involvement in the Task (Processing Effort) (IITT) scale developed by...
# Elaboration Likelihood Model
23 results
Scales
Involvement in the Purchase Decision (IITP)
A comprehensive psychometric review of the Involvement in the Purchase Decision (IITP) scale, measuring consumer...
Scales
Involvement in the Message (Motivation) (IITM)
A comprehensive psychometric overview of the Involvement in the Message (Motivation) (IITM) scale developed by...
Scales
Comparison Intensity
The Comparison Intensity (CI) scale, developed by Cheris W.C. Chow and Chung-Leung Luk (2006), is...
Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
Scales
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
Scales
Ad Message Involvement (AMI)
Comprehensive academic overview of the Ad Message Involvement (AMI) scale developed by Smith, Chen, and...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Ad Message Involvement (Processing Effort) (AMI)
A comprehensive psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Interest in Advertisements (INTADS)
A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...