Scales
Comparison Intensity
The Comparison Intensity (CI) scale, developed by Cheris W.C. Chow and Chung-Leung Luk (2006), is...
# Elaboration Likelihood Model
20 results
Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
Scales
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
Scales
Ad Message Involvement (AMI)
Comprehensive academic overview of the Ad Message Involvement (AMI) scale developed by Smith, Chen, and...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Ad Message Involvement (Processing Effort) (AMI)
A comprehensive psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
Scales
Interest in Advertisements (INTADS)
A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...
Experiments
The Need for Cognition Studies – John Cacioppo and Richard Petty
A comprehensive academic analysis of Cacioppo and Petty's Need for Cognition construct, measurement scales, and...
Scales
Attitude Confidence (ATTCON)
The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...
Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...