Experiments
The Need for Cognition Studies – John Cacioppo and Richard Petty
A comprehensive academic analysis of Cacioppo and Petty's Need for Cognition construct, measurement scales, and...
# Elaboration Likelihood Model
23 results
Scales
Attitude Confidence (ATTCON)
The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...
Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
Scales
Perceived Ad Message Relevance (PAMR)
A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...
Scales
Ad Personal Relevance (APR)
Comprehensive academic profile of the Ad Personal Relevance (APR) scale (Chen, Yang, & Smith, 2016),...
Scales
Ad Message Attention Scale
The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...
Scales
Argument Strength Scale (ASS)
A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...
Scales
Need for Cognition Scale (NCS)
A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...
Theories
Elaboration Likelihood Model (ELM) – Richard E. Petty & John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model, examining dual-process persuasion, cognitive...
Scales
eWOM Credibility Scale (eWOM-CRED)
A comprehensive academic analysis of the eWOM Credibility Scale (eWOM-CRED), examining its theoretical foundations in...
Scales
Need for Cognition Scale — Short Form (NCS-18)
A comprehensive psychometric review of the Need for Cognition Scale — Short Form (NCS-18), covering...