Scales
Consumer Susceptibility to Interpersonal Influence (CSII)
Comprehensive academic psychometric evaluation of the Consumer Susceptibility to Interpersonal Influence (CSII) scale, detailing its...
# Interpersonal Influence
2 results
Scales
Opinion Leadership and Information Seeking Scale (OL-IS)
A psychometric review of the Opinion Leadership and Information Seeking Scale (OL-IS) developed by Reynolds...